- Release of limited edition available only in Korea to reflect the growing popularity of Zurich line in the domestic market.
- Operation of pop-up stores that feature limited edition items in addition to works by five domestic artists to commemorate launch
‘BIRKENSTOCK’, a German casual shoes brand, that is introduced by Lifestyle brand LF (CEO: Kyu Sik Oh) will operate a pop-up store of ‘BIRKENSTOCK Atelier’ in the 1st floor of RAUM EAST, a lifestyle shopping culture place, from June 5 to June 18 to commemorate the release of limited edition available only in Korea.
Burchenstock launches a limited-edition of its representative product line from Zurich for the Korean consumers only. ‘ZURICH’ line maximizes sophisticated sensibility by using bold materials to cover the top of the foot and by applying luxurious design to the buckle strap. BIRKENSTOCK has decided to release the limited edition of ZURICH line which can be found only in Korea to celebrate its growing popularity in the domestic market.
BIRKENSTOCK has actively reflected the Korean customers’ preferences to the original ZURICH line and changed its color and material. All four models that include the models made of suede leather in blue and white and of Birker-Flor which is special synthetic leather developed by BIRKENSTOCK in black and white, are released exclusively in Korea.
BIRKENSTOCK opens a special pop-up store in RAUM EAST to celebrate this release of limited edition available only in Korea and offers promotions including a maximum of 30% discount to all the customers who buy the limited edition item during the operation period.
The pop-up store with the theme of BIRKENSTOCK Atelier not only features the limited edition of ZURICH line but also provides a unique space of cultural experience for Korean customers by exhibiting works of five new Korean artists who represents millennial generation including Kim Gunjoo, Kim Sedong (SAMBYPEN), Nanan, Novo, and Lee Duckhyung (DHL).
Managing Director Lee Bohyun, the head of Footwear Business Division, said, “The limited edition available only in Korea could be released thanks to Korean customers’ love for BIRKENSTOCK boasts of both style and functionality. As an official importer of BIRKENSTOCK, we will continue to introduce more distinguished products to Korean customers and to provide our customers with more fun through organizing various events such as pop-up store in collaboration with new artists in return for customers’ love.”
Founded by Johann Adam, a shoes craftsman, BIRKENSTOCK is a German shoes brand with a long history of 240 years and is loved by fashion people around the world with its comfortable footbed that reflects footprints in the sand and its stylish design.
This summer, BIRKENSTOCK's new limited edition will be available in the nationwide BIRKENSTOCK stores including RAUM EAST pop-up store and in LF Mall, LF’s official online shopping mall.
Photos: 2019 S/S limited edition products, Pop-up store of BIRKENSTOCK Atelier