-Groundbreaking collaboration with 3M brings about clever T-shirts utilizing post-its
-10% discount and gift items event until May 31 for all collaborative products bought in store
TNGT, a menswear brand of Lifebrand LF (CEO: Kyu Sik Oh) announced that it will launch a surprising collaboration product with the 3M global company as an event on the 13th.
TNGT, by collaborating with 3M, breaks barriers between different lines of business and will feature a new T-shirt collection that utilizes the Post-It, 3M’s popular hit item. This collaboration was planned as a summer collection to propose a new kind of fun and value to the consumers in the upcoming summer season.
TGNT focused on the post-its’ ability to stick in various shapes and incorporated it into fashion. The collection features various styles including using multiple post-it to complete one’s art, graphic design style that covers the eyes with post-its, post-its shaped in the alphabet ‘P’ that makes attaching and detaching possible, and so forth, all fresh ideas that utilizes the post-its’ properties.
The collection also made use of the various colors of post-its. The white, black and gray achromatic colors, the red, lime, and blue colors were used as highlighting points, and green, blue, orange were used to color the whole T-shirt, giving a refreshing look. 10 different kinds of T-shirts will be available, each priced at 49,000 won.
LF TNGT team leader, Kim, Hyung Jun explained, “In the upcoming summer season, we plan to cross the line of businesses and collaborate with 3M, to add new value to the brand by introducing products that portrays the young sentiments and creative imagination.” He added, “We hope that this collaboration that joins together the familiarity of post-it and trendy fashion can bring about a different kind of fun and happiness to the customers.”
Meanwhile, TNGT is promoting a 10% discount on the purchase of collaborative products and post-it monthly planner gift items at major TNGT stores nationwide until May 31, to commemorate the collaboration with 3M. In addition, the online shopping LF mall will hold a 7% discount event for collaborative products until May 19th.
Photo: TNGT 2019 spring/summer season 3M collaboration line catalog