In the late 1960s, Casablanca-born hairdresser Joseph Ettedgui imagined a revolution in the way people buy fashion.
With his keen instincts, Joseph created a
multi-brand boutique that was more like a magazine than a clothing shop – a
place where visitors could discover new ideas, new styles and new designers.
JOSEPH brought KENZO and Castel Bajac into the global spotlight and played a key role in placing Azzedine Alaia and Yohji Yamamoto at the center of the global fashion world.
Originally a multi-brand boutique, JOSEPH presents its original collection showcasing meticulous tailoring, expert patterns and signature chic designs.
Following the launch of its flagship store in London, JOSEPH has opened stores in New York, Paris, Cannes, Tokyo and other major cities as well as in high-end luxury department stores across the globe.
Known for high-quality fashion essentials and innovative designs, British luxury contemporary brand JOSEPH stays highly popular among urban-chic women in all parts of the world by recreating classic into modern luxury.