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Brand Story

In the late 1960s, Casablanca-born hairdresser Joseph Ettedgui imagined a revolution in the way people buy fashion.

With his keen instincts, Joseph created a multi-brand boutique that was more like a magazine than a clothing shop – a place where visitors could discover new ideas, new styles and new designers.
JOSEPH brought KENZO and Castel
Bajac into the global spotlight and played a key role in placing Azzedine Alaia and Yohji Yamamoto at the center of the global fashion world.

Originally a multi-brand boutique, JOSEPH presents its original collection showcasing meticulous tailoring, expert patterns and signature chic designs.

Following the launch of its flagship store in London, JOSEPH has.x-opened stores in New York, Paris, Cannes, Tokyo and other major cities as well as in high-end luxury department stores across the globe.

Known for high-quality fashion essentials and innovative designs, British luxury contemporary brand JOSEPH stays highly popular among urban-chic women in all parts of the world by recreating classic into modern luxury.


Lookbook

18FW JOSEPH WOMEN
18FW JOSEPH WOMEN
18FW JOSEPH WOMEN
18FW JOSEPH WOMEN