LF CREATIVE FESTIVAL, LF’s annual marketing/design contest for university students, is inviting all qualified students to join the contest and share their ideas.
The FESTIVAL, whose theme this year is “LOVE your FUTURE,” is a venue for LF officers and employees to communicate with university students. Unlike other contests, selected students are invited to a wide variety of programs after the presentation, such as a camping trip with LF officers and employees, and an overseas trip with team members. All these programs are designed to achieve a specific mission, and to allow both students and LF employees have a venue to share their experiences. The LF CREATIVE FESTIVAL hopes to evolve from a mere contest into a venue for young students and LF to stay connected.
Dream Scholarship Committee is a voluntary charity organization that gives hope to promising college students from underprivileged households.
The name of the committee has two meanings as “dream” in English means dream while in Korean it means “to give”. Around 100 LF employees participate in the committee.
The participants donate a certain amount every month since it began in September 2009 and the donations have been given to the students as scholarships through the Partners for the Future Foundation since 2011.
DAKS Accessories hosted two charity events to improve social skills and family orientation of children from broken homes.
The 1st charity event sold “celebrity bags” that were specially designed by celebrities while the 2nd charity event was cohosted by the leading Korean photographer, Kim Jung-man. Some of the proceeds from the event’s sales, under the names of celebrities and artists, went to businesses and projects that help children from broken homes. In particular, the “haneul (sky) bag” that was launched by actress Kim Ha-neul has sold more than 3,000 pieces in just a month, allowing the shoppers to feel included in sharing their love to those in need.
DAKS Accessories will continue supporting and sponsoring children from broken homes to increase their social skills and family orientation.
TNGT has opened a pop-up store in cooperation with Good Neighbors, the international humanitarian and development NGO.
They encouraged spending by automatically donating KRW 2,000 per purchase to help children suffering in Africa.
Water Nation, which supports underprivileged children in Korea, held an exhibition at RAUM displaying Hunter original rain boots decorated with raindrop patterns that were drawn by 10 children under the sponsorship of Good Neighbors. Some of the proceeds from the sale of Hunter boots during the exhibition were donated to Good Neighbors. Hunter will continue supporting children from low-income families.
Baedudaegan is a mountain range that runs through most of the Korean Peninsula’s length from Baekdusan Mountain to Cheonwanbong Peak (1,915 m) of Jirisan Mountain. Although hiking across all the ridges is impossible because the country is divided into south and north, around 800 people of all walks of life hiked from Jirisan Mountain to Hyangrobong Peak, the highest peak in Korea. “The Records of Baekdudaegan Trail Hiking” was published to show the world the beautiful nature and environment.
Lafuma promoted “Flagship Species Protection Campaign” with the Korea National Park Service in June 2010. Flagship species refer to wild animals and plants that reflect ecological, geographical, and cultural features of certain regions. In other words, these species act as a flag informing the ecological environment of their habitat. The campaign was to protect flagship species in national parks that were closing down because of the neglect and indifference of the people. Lafuma donated some of the proceeds from the campaign’s sales of T-shirts to “National Park Flagship Species Protection Project”.
HAZZYS carried out the Think Green Campaign in April 2010 for a whole month to alert the younger generation to the importance of environment protection.
HAZZYS introduced five T-shirts made of 100% organic cotton and some of the proceeds from the sales were donated to environmental groups. Celebrities, including Kim Bum, Kim Ji-seok, Ki Tae-young, Lee Soo-kyung, Kim Hyo-jin, and Min Hyo-rin, were selected as the spokespeople for the campaign to attract the younger generation.
Lafuma promoted the “Nature-loving, Nature-protecting Event” on Sundays from 2004 to 2005 for the conservation of nature and mountains. Lafuma gave out biodegradable bin bags to hikers and climbers at mountains around the country.en from low-income families.
“The only golf point that never existed in the world!” LF POINT is a new golf point system that evaluates players by applying an objective standard that is similar to the KLPGA official records, and scores would then be calculated accordingly. In 2013, LF POINT started off with SBS Golf and has since challenged female Korean golfers. The top eight players play in the LF POINT Queen of Queens Match after the end of the season to fight for the title of “golf empress.”
Lafuma, in cooperation with the Korean Alpine Club, is running the “Say Hello in the Mountains” campaign as the first part of its long-term project to instill a hiking culture in Korea. The “Namaste! Say Hello in the Mountains” campaign by Lafuma was conceived by observing Himalayan trekkers who would often say “Namaste” to each other. Lafuma hopes to build on the campaign and have hikers exchange simple greetings, such as “hello,” “nice to meet you,” and “stay health.” Anyone hiking in the mountains can voluntarily be part of the campaign. The program does not coerce or attract participants by giving benefits. Rather, the program hopes to naturally instill this culture in Korea.
Lafuma has co-established a radio station with MBC and KOICA under the slogan, “the most beautiful broadcasting station in the world” in Jomsom, located at an altitude of 3,000 m above sea level, the Himalayas, Nepal.
The only road connected to the outside world is the way to Muktinath, a sacred Hindu place. Nonetheless, the area is in a dire situation where power failure occurs every day. What the people in Jomsom would die for is nothing but information.
“The most beautiful broadcasting station in the world” will not only become the central hub of information for Jomsom people but will also be used as a disaster relief tool for trekkers who climb Annapurna.
The LF and Lotte Department Store have been co-organizing the Love Festival since 2009 where 12 LF leading brands in 7 Lotte Department Stores donate 1~2% of the proceeds from sales to various UNICEF campaigns, such as “Stop Malaria!” (2009), “Schools for Africa” (2010), and “Horn of Africa” (2011).
HAZZYS Accessories has actively engaged in encouraging adoption and protection of abandoned dogs, an emerging social issue.
HAZZYS Accessories and CeCi magazine co-opened a gallery-cum-pet cafe in October 2012, and exhibited six pet illustrations given by three illustrators as talent donation. There were also photo shoots of actress Jo Yoon Hee with her adopted dog and a dog in foster care.
As part of the London Art Project, HAZZYS held the New Artist Contest in 2011 to discover and sponsor artistically talented children.
The campaign began with the creation of a Facebook page where one “like” will equal to an amount of KRW 1,000 for the artistic talents. As a result, 5,581 likes were accumulated and HAZZYS delivered art supplies, such as paints and foam clays, along with musical instruments, such as flutes and guitars, to 5 child centers, including the Hanuelpum Child Center in Nowon-gu, Seoul.
MAESTRO, for the first time in Korea, has officially sponsored the “Maestro & Friends”, the fan club of Maestro Myung-whun Chung, for three years from August 2005. The sponsoring helped Maestro Chung’s musical activities, developed music education to students and people in general, supported the underprivileged, and promoted various social activities like protecting the environment.
DAKS MEN sponsored the London Symphony Orchestra concert in Korea in 2006.
HAZZYS sponsored the premiere of Miss Saigon in 2006